Event Gamification: How It Can Enhance Your Event Experience?

Event Management Trends

September 13, 2022

Event gamification is a powerful way to compel your guests to participate in the event and return for the next one.

Unengaged attendees are a serious problem for event planners. If your guests won’t pay attention and engage with the event, there’s a pretty good chance they won’t find it valuable and memorable. Event gamification is one of the powerful ways to compel your attendees to participate in the event and return back for your next ones.

Event gamification certainly isn’t a new concept, but the trend has grown over the last 5 years, most likely due to the growing cultural acceptance of games and the newer generations’ desire to connect personally with their work.

In this article, we’ll explain event gamification and why you should use it for your events. We’ll also offer some tips to gamify your events successfully.

What is Gamification? 

Gamification refers to the practice of adding game-like elements and principles to contexts outside of games. In the context of corporate events, then, gamification means strategically incorporating game-like components into the event to enhance the attendee experience and achieve the target outcomes. 

For example, you might add some competitions, points systems, rewards, or prizes into some items on your event agenda, or to the event as a whole.

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Why Would Event Managers Want To Gamify Their Events?

Competition and play have the ability to increase your attendees’ engagement and create a positive impact on the event experience. It’s also a useful tool to market your event because, well, everyone likes games!

Here are some benefits you can gain from event gamification:

  1. It’s a great way to engage your attendees and help them connect with the event.
  2. It creates a high-quality experience so guests feel they got their money’s worth.
  3. It relaxes the atmosphere and breaks the ice between people.
  4. It engages the audience proactively rather than waiting for them to come to you.
  5. It gives everyone a shared purpose and common ground.
  6. It creates deeper loyalty, stronger satisfaction, and more social buzz.
  7. It boosts your guests’ confidence because they’ll have something to talk about.
  8. It keeps everyone positive throughout the event.

When is the Gamification of Events NOT Suitable?

Gamification will not be suitable for those who have no issues with attendee engagement or run events in certain business sectors that would consider it inappropriate to play while participating: governmental and educational settings, certain corporate and non-profit events, etc. 

There are certain offline businesses where it is essentially an analog experience, which means that event engagement should not necessarily be about using gamification apps for events.

Conclusion

Gamification is a relatively new trend that aims to improve engagement by mimicking game techniques in non-game situations. 

In the case of corporate events, technology has allowed many innovations to take place, including event apps containing all event and networking information. Being connected to social media, allow news and discussions to be shared easily between stakeholders improving the event's awareness. Event apps also make it easier for event managers to implement gamified features to their events, having customized features available. 

It was seen that the most important aspect to take into consideration when implementing gamification in an event is the attendees' goals and objectives. By knowing what attendees expect from the event, event managers can make use of gamification to encourage the desired behaviors rewarding attendees with relevant incentives to pursue the event's aims and objectives.

Contact Us! 

What is event gamification? Discover more about it with the help of our event experts.

Finally, allow your attendees to be immersed in the event experience like never before while also empowering your team members to easily evaluate their learning outcomes and track the event’s progress. Make your event epic with Gevme event planning solutions and integrated apps.

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