Project Started:
Thursday, May 27, 2021
Riyadh, King Fahd Stadium

Introduction To The Project:

During the first five years, since it was launched by Prince Mohammed bin Salman, Saudi Vision 2030 achieved many huge gains and leaps in the field of sports, which is one of the areas targeted for achieving excellence locally and globally.

And King’s cup is a large-scale event combining games, entertainment, and sports with a high popularity in the Kingdom. 

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LuxuryKSA Role in Managing The Music Activation in King’s Cup

The King's Cup 2021 final match was between Faisaly FT and Al Tawaon FT at King Fahd International Stadium, which was announced as the final venue on 25 May 2021.

Because football is a part of interest for a large segment of Saudis, the stadium in the King’s Cup was designed and organized by LuxuryKSA with a very high quality of design, entertainment as a part of crowd management. The music activation of the final match was a great success for LuxuryKSA, by the experience that we've had in event planning and crowd management. We created the concept for an operetta, managed production, artist management, fireworks, special effects, and more!

Saudi Singers Participated in the Final Match Operetta:

  • Majed Almuhandis
  • Ayed


Talent Management & Entertainment


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LuxuryKSA would like to thank the efforts and hard work of all the organizers, supporters, sponsors, volunteers, artists, decorators, and all participants.

Your efforts are greatly appreciated from our side!


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