Top Event Technology Trends: 5 Must-Know Innovations for 2022 and Beyond

Event Management Trends

June 5, 2022

Knowing event technology trends — and adopting the most valuable ones — gives planners and venues a competitive advantage. Studies show that using event technology can increase attendance by 20% and increase productivity by 27%.

But with new event technologies emerging rapidly, how do you know which ones to consider? From design through debrief, we’ve got you covered with the event technology trends you need to know for success.

Discover top event technology trends in 2022:

1. Live translation

Through the rise of virtual events, planners have been able to extend their reach and scale their events to a wider audience. However, one of the most challenging factors to overcome is the language barrier.

While Arabic is still the language of choice for many events in Saudi Arabia, having the ability to express ideas in your audiences’ native language is a valuable way to connect with attendees who would otherwise entirely miss out on the experience if they didn’t speak the presenter’s language.

Moving forward, we’ll likely see an increase in the volume and availability of live translation tools for digital events that will truly make companies global.

What does this trend mean for event planners?

  • Event planners can invite non-Arabic speakers to their mostly Arabic-speaking events. They will also be able to reach targeted groups of attendees that come from other regions all over the world.
  • Virtual and physical event venues can gain a competitive edge by offering live translation as part of their events package.

2. QR Codes

QR codes help people interact with hands-on content that they might not have felt comfortable touching in the past. If you’ve been in a restaurant in the past year, you’ve likely seen these codes replace menus and other reusable paper goods.

Another reason for the QR code revival? They no longer require a third-party app to scan them. Smartphones now have access to QR codes through the built-in camera function.

What does this trend mean for event planners?

  • QR codes are fantastic design additions to physical marketing tools such as event flyers, speaker business cards, and postcards for event ticket leads. 
  • They require a strong landing page to seal the deal, so event planners will have to lean on this tool even more than before. QR codes even provide a seamless way to organize event registrations.
  • Event venues can add QR codes to their safety strategies; offer venue maps, event check-ins, brand experiences, and more, all through QR codes!

3. Virtual Reality (VR)

Virtual forums have become reality!

Instead of renting an event platform in a luxurious hotel, the event’s managers can send VR sets to all speakers and create 3D avatars for them. Imagine how breathtaking it is! 

In KSA, the Government has already invested about $400 million in VR as a part of the Neom project. 

It’s expected that as early as 2023 the public may be participating regularly in virtual reality events and adopting VR technologies for gatherings worldwide.

What does this trend mean for event planners?

  • Event planners will have more platforms to engage attendees with. VR headsets aren’t quite household items yet, so this may be out of your budget. 
  • For now, it should be considered to add a VR component for VIPs who can’t travel or as an add-on experience to your digital events.
  • Event venues will want to feature VR headsets as an option for rentals to increase profits.

4. Holograms

Moving forward, holograms will be used to dazzle attendees, educate potential partners, and demonstrate products to buyers in ways not many people have seen before. 

Holograms provide 3D holographic mixed reality displays, life-scale holographic presentations, and immersive holographic speaker support for events.

What does this trend mean for event planners?

The hologram is one of those event technology trends that has many uses. From celebrity commercial endorsements to award shows to life-size product imaging, the only limitation is your own creativity!

5. Digital Event Invitations

While using papers had begun to be a formality for certain kinds of events prior to COVID, with the onset of the pandemic, having an online invitation tool became a requirement for communicating with guests when rules and regulations could easily change from one day to the next.

A recent in-network survey found the following event technology trends:

  • 40% of hosts are less likely to send a printed invitation than they would have been before the pandemic.
  • 30% are more likely to use an online invitation than they were before the pandemic.
  • 59% of hosts believe that online invites are more socially acceptable now than they were before the pandemic.
  • 37% are more likely to invite guests to join virtually than they were before the pandemic.

What does this trend mean for event planners?

Event planners can bring a sense of formality to corporate events and upscale private events using digital invitations. They’re also great for engaging and upselling guests before they arrive at the venue.

Contact Us!

With over 10 years of experience producing world-class, memorable events, Luxury has the skills and resources to produce immersive events with the latest technology. We can’t promise you the world, but we can take your events to the TREND!

Join our upcoming event and live the adventure, feel the entertainment in KSA…  Don’t miss the enjoyment!

Put the latest technology to work for your event design and conferences today with LuxuryKSA!

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